As a massage practice owner or private practitioner, your day-to-day schedule likely involves lots of face to face interactions and conversations with your employees and/or clients.
While in-person communication is essential to growing your client relationships, a large part of growing a massage practice now happens online. From nurturing existing clients with email campaigns to attracting new clients with a sleek website, having an online presence is important to retain clients and attract new clients.
Even if you're tech-timid, there are many online marketing tools for beginners that make it easy to improve your online marketing without any prior experience. See a few of our favorite online tools that you can use to start growing your massage practice online.
The foundation of your online marketing plan is your website. Your website should have important information about your practice such as your hours, services, and location, as well as information about what makes your practice unique. Having an optimized, mobile-friendly website is also important - according to Google, 87% of internet users in the US use more than on device when going online.
Squarespace is an easy-to-use website builder that even the most tech-timid can understand. With drag and drop features and stunning templates to start from, Squarespace makes it easy to build a website to fit your needs.
Email marketing is another great way to grow your business online. According to HubSpot, "More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands."
Whether you want to send a one-time email blast to promote a special sale, or create automated journeys to keep your clients engaged, ConvertKit makes it easy to manage your email subscribers and create eye-catching emails.
When used strategically, social media is a powerful way to build brand awareness and trustworthiness. It allows you to connect with your followers in an engaging way, and can let your audience peek behind the curtain and see what your practice is up to on a typical day. For example, you could post a virtual tour of your massage practice on Instagram, or highlight your latest boutique offerings using Facebook.
Buffer is a social media management tool that makes it easy to create, schedule and analyze social media posts. The ability to schedule out social posts in advance is especially helpful for massage practice owners. Even on busy days when you don't have time to post, a social media management tool like Buffer makes it easy to keep a consistent posting schedule even on your most hectic days.
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