As 2021 approaches, many business owners are sitting down to review the past year's success and make goals for the upcoming year.
While 2020 has been a struggle for businesses in many industries, there are important lessons we can learn from this time - one of which is the importance of having an online strategy.
Growing your online presence can help you attract more clients, set up new revenue streams, and help improve your brand awareness. Here are a few ways to grow your business online in 2021.
Offer Online Consultations and Education
Offering online consultations and wellness education is a great way to stay connected with your clients during social-distancing mandates, and can provide benefits for years to come.
New online-only offerings don’t just add value for your clients. They can also create more value for your practice. You can bundle your online education with your current offerings for more robust packages, or sell online courses for a new income stream.
Not only can going online help you financially, but it also can help you build authority and trustworthiness. Online videos and courses highlight your expertise and are a great opportunity for you to show your personality and strengths to potential clients.
Here's a free resource with step-by-step instructions on how to offer virtual education to your massage clients.
Improve Your Online Presence
Growing your online presence helps you reach more potential clients and makes monetizing your online content easier.
You can increase your online presence in many different ways:
1. Use Social Media Wisely
Creating and promoting social media content can help you build your social following and increase word-of-mouth. Our Social Media Savviness guide teaches you how to create a strong social presence and comes with ready-to-use social media post templates.
2. Try A Paid Ad Campaign
A paid ad campaign can help you bring more visitors to your website, fast. With Google Ads, you can target specific Google searches and show paid ads to people who are interested in your massage services.
3. Invest In Your Search Engine Optimization
Search Engine Optimization consists of many online marketing strategies meant to attract more search engine users to your website organically.
If you're just getting started with SEO, first make sure your website is up-to-date, mobile-friendly, and built with SEO in mind. That means having informative content, an easy-to-use website structure, and optimized meta-data to help Google know what your website is all about.
Google provides a handy SEO Starters Guide that you can read to learn more about how to structure your website for SEO Success.
4. Get More Online Reviews
Having positive online reviews is an important part of building your local online presence. By asking your clients to leave you a review on Google, you can build your trustworthiness and improve your local search results.
About Vita Wellness
Vita Wellness is helping massage practice owners take control of their online presence and grow their audience. Learn more about our online business courses for massage therapists, or contact us today to learn more about our one-on-one coaching sessions.