The Business Mastery GuideBook
a self-paced success guide for massage therapists
Grow The Massage Practice of Your Dreams
The Business Mastery Guidebook is a self-paced training program for ambitious Massage Therapists. This Guidebook teaches effective success strategies that will help Massage Therapists grow a wildly profitable private practice while working smarter not harder.
"My name is Autumn Elias, owner of Vita Wellness Massage and author of the Business Mastery program. I developed this curriculum as a result of my own personal struggle (and now success) with growing my massage practice. At the start of my massage career, I grew my private practice through much frustrating trial and error. Eventually (read: finally!), I connected with a small business coach. As a result of this mentorship, I gained confidence in my business building capabilities and over time, I saw incredible growth in my income. It became clear that the haphazard experience of growing a private practice was all too common for bodyworkers. Out of a desire to save other massage therapists time, money & energy and, to help them create a financially successful , heart-centered massage practice, the Business Mastery curriculum was created."
The truth is, to grow a successful massage practice we need to be more than great Massage Therapists. It's not just about happy clients. Each piece of the practice needs to work. It's often the BUSINESS that needs improving. The Business Mastery GuideBook will help you cultivate the confidence you need to think like an entrepreneur so you can come to depend on your income month after month.
Success Strategies: The Four Core Business Principles
For most of us, the business aspect of growing a massage practice is overwhelming. Even with some understanding, it can feel exhausting just figuring out where to start. In simple, easy to follow terms, this Guidebook takes you step by step through four core principles that will help you build a solid business foundation. Through detailed definitions, examples and hands-on exercises, you'll not only organize your thoughts around the business of building a practice but also, these success strategies will offer you clear direction on how to execute effectively to reach your goals. Each chapter is dedicated to one of these four principles:
- Marketing: It's so much more than promotion! This chapter will help you understand how to position your practice, price your services and even get your ideal clients on your table.
- Financials: There is oh so much magic in having clarity around your numbers! After this chapter, you'll be able to smash through any fear around addressing the truth about your numbers. You'll begin to see how befriending your financials is the ultimate key to your success.
- Systems: Working smarter not harder is the ultimate goal! After this chapter, you'll firmly believe that implementing systems will expedite the growth of your practice with ease.
- Growth Strategy: Make more money and go beyond being just a practitioner. This discussion will help you find additional ways to make money without doing more massages and working longer hours.
What You'll Learn
- Start making the kind of money you can count on month after month
- Gain the freedom you desire by working strategically and effectively
- Feel more in control with greater clarity and organization
- Cultivate the confidence you need to execute at a higher level so you can fulfill your ultimate purpose
- Think like an entrepreneur and turn your business into a force for good
Growing a small business is challenging. This guide will help you meet that challenge head on and will demonstrate how to apply each of these business concepts directly to your massage practice. We get it. You want to support your clients to live vibrant lives while making the kind of money you can count on. The Vita Method can help you get there. You started doing massage because you want to do something you love. Don’t let running your business burn you out.