How to Offer Virtual Massage Classes
As a massage therapist, your practice has undoubtedly been turned upside down as a result of the Coronavirus. After all, your work is centered around human touch and interaction.
While your day-to-day work schedule has changed, it's still possible to make money as a massage therapist at this time - you just need to get a bit creative!
Virtual massage classes can be a great way to stay connected to your clients since you can't see clients in-person. You can use free, easy-to-learn video conferencing software to record and stream live wellness/healthy habit education classes to your clients. Online classes can offer your clients virtual education, stress relief tips, and support during this uncertain time
In this guide, we'll outline the steps to create a virtual massage therapy class that you can offer to new and existing clients for a fee or suggested donation.
1.) Figure Out What Topics To Cover
Think about what topics to address in your virtual massage classes. What healthy habits were you in conversation with your clients pre COVID? With lots of people stuck at home, there's no doubt some are looking for new ways to de-stress. It’s likely many of your most devoted clients will want to support you too! Some examples of useful topics could be:
How To Perform a Couples Massage
How To Give the Perfect Foot Massage
How To Give a Head and Neck Massage
Massage 101 for Kids
Massage With Props! How To use everyday objects as tools for massage
2.) Get Used To The Technology
For virtual classes, we recommend using a video platform that allows you to easily record videos, share videos, and invite users to your live stream. A private FB group or Zoom are two of the easiest platforms to get started on. Zoom even has a free version too!
Zoom Account Setup
First, sign up for a Zoom account.
Then, practice making a private zoom meeting (you'll want to invite users via a private link so that you can control who comes to the class.)
Try inviting a couple of friends to a private meeting, and familiarize yourself with the capabilities you’ll have as a meeting host (you can mute others, share your screen if needed, etc) - you don't want to be confused 5 minutes before your virtual class is scheduled to start!
Figure out where you’ll film your class. Is there a cozy corner in your house, or perhaps a spot in your backyard where you can film outdoors? Make sure you choose a spot with good lighting, stable WiFi, and position your phone or laptop's camera in a way that lets viewers clearly hear and see your massage demonstration.
Private Facebook Group Setup
Setting up a private Facebook group is simple! You’ll just need to take the following steps:
Log in to the Facebook account where you’d like to create the group.
Click Create in the top right corner of Facebook and select Group
Enter your group’s name, and privacy options for your group.
Once you create the group, you can add details like a cover photo and description.
3.) Figure Out Payment Options
Square & Venmo: If you’re using Square already, you can customize and create invoices for your clients. You could also set up a Venmo account where you can receive payments, or add the virtual series as a new product to your existing booking software. You can either charge a set amount, like $15 for the series or ask for a suggested donation. If you want to make payments required, make sure to keep a list of attendees who have paid that you can send the Zoom meeting link to (you'll need their email address or phone number for this).
4.) Create Your Email List
If you don’t already have an email list ready to go, Mailchimp’s free business accounts have the ability to create email lists of up to 2,000 contacts, so you can send emails to your most loyal customers. Sign up for a free basic Mailchimp account here, and create an audience using the instructions in this guide.
5.) Promote Your Series
Now's the time to get some sign-ups! Send your email subscribers an email with details about your series and how they can sign up to participate, and promote the series on your social channels as well. Encourage your existing customer base to invite their family and friends for a larger reach.
6.) Lights, Camera, Action!
Now that you've mastered Zoom, had a couple of practice runs, and have a solid class sign-up list, now's the time to go live! Consider scheduling your class at a convenient time for those working from home, and make sure to record your class so that you can send it out as a resource after you're done filming. You can also upload the video to your Facebook group where it can be accessed by your tribe.
Send the Zoom meeting link out about 10 minutes before class is scheduled to start so people have time to log on and join.
Make sure you mute all participants at the beginning so that everyone can hear your demonstration, and then open the meeting up for questions at the end. You can also use the Zoom chat feature to gather audience questions during your demonstration.
About Vita Wellness Massage
At Vita Wellness, we want to help massage therapists weather this storm the best we can. View more of our free resources, or sign up for our online business-centered massage therapy courses today to learn how to grow your practice.