For an industry that is centered around relaxation, restoration, and stress reduction, running a massage therapy business can be incredibly frustrating. This is especially true when it comes to finding new clients and growing your business. The time, money, and energy spent trying to attract new clients can be astronomical and, unfortunately, the costs associated with getting a new client may never be recouped.

If you feel that this has been an ongoing struggle, that you’ve been treading water and can’t seem to grow your business or become more successful, you aren’t alone. Nearly every massage therapist has spent countless hours trying to market themselves, whether online, in person, or by using some other strategy, only to find that their business just isn’t taking off.

As you're setting your goals and intentions for 2020, don't wait until January 1st to come up with your game plan. Read on to see how to start the New Year with intention by signing up for our...

We live in a pretty amazing time! Everyone wants to be their own boss. Entrepreneurship is flourishing!

Technology is leaps and bounds from when I first started my massage career (well over a decade ago) making our lives as therapists, easier than ever. Taking payments anywhere is a breeze, website development is cheaper than ever and we even have groupon and class pass to help us boost our business!

With all this said, I am still amazed just how many massage therapists are not taking advantage of these online resources. And yet, it's possible to get found online so much easier which helps you grow your practice a heck of a lot faster!

Have you ever said any of the following statements?

"oh, I'm not good at technology stuff,"

"I don't need to have a website or social media, I'll grow my practice through referrals,"

"I'm not good at the marketing stuff"

If so, you're missing out...

False. Evidence. Appearing. Real.

Wherever you are in your massage journey- just starting out or years in- I know you're familiar with fear. When you're growing your own practice, there are so many ways to get bamboozled by fear and thrown off course. There's so many things to do, to learn and oh so little time. It is easy to become overwhelmed and as a result, not take any action.

I know how you feel. Especially in the beginning of my massage career, I was easily paralyzed by fear (that I wouldn't really be able to grow a practice), overly anxious (that I wouldn’t be able to handle all the responsibility), and afraid I wouldn't be ‘liked’ enough to fill my schedule.

That began to change when I learned this acronym:

Fear is False. Evidence. Appealing. Real.

Over the years, this acronym has become my mantra. I've learned that so often I get carried away by all the emotion I attach to my fear. For example, I'm afraid...

Ever said the words, "I can do it on my own."

I sure have! And I have the battle wounds to prove it too. What if I told you you didn't have to get all those 'lone wolf' battle wounds and spin your wheels foolishly. What if you could have guidance, support and learn from someone that has gone before? Imagine growing your massage practice more efficiently and with clear direction. Would that interest you?

The number one way you can grow a wildly profitable massage practice faster, more efficiently and without as much exhaustion and confusion is by hiring a massage coach.

Here are the top four reasons why you need a coach right now.

Accountability- We all have a to-do list (a lengthy one at that). We’re inundated with lots of well-meaning information (mostly) to help us ‘get more done, better and faster’. We also tell ourselves lies. “When X happens, then I’ll start on that project..” With a coach, however, lists get ‘smarter,’ we...

Okay okay...a cute puppy is not the key to your massage success. But seriously, in relation to massage, when was the last time you considered your definition of success ?

Usually, when we really take the time to go through this exercise our responses are more developed and refined. Common responses often include:

• Wanting more time and flexibility to spend with our family, friends and on our other passion-projects
• Wanting the massage practice to be booked consistently at least a few weeks in advance
• Wanting our income to be reliable and support our lifestyle

Every one of those goals is possible and attainable!

When I personally defined success, I had some of these EXACT goals. And what I realized was, for me to go from frazzled & overwhelmed to confidently working towards my goals, I had to get focused on strengthening my business savviness. Reaching my goals was not about becoming a better massage therapist....