For Massage Therapists


Many business owners sit down on an annual basis to review the past year's success. An annual review is always a great practice to help you plan and make goals for the upcoming year. While 2020 was a struggle for businesses in many industries, especially ours, there are important lessons we can learn from this time - one of which is the importance of having an online strategy.

Growing your online presence can help you attract more clients, set up new revenue streams, and help improve your brand awareness. Here are a few ways to grow your business online in 2021.



Every massage business owner's dream is a steady cash stream and a manageable work schedule. If you're looking to work smarter, not harder, there are a few things you can do to work less and make money while you sleep.

1.) Write and Publish an eBook

In today's face-paced world, stress is a common part of daily life. People are actively looking for ways to stress less and feel better.

As a massage practitioner, you have a wealth of information about your favorite massage and self-care techniques people can use to relieve stress. Share these tips with your...


Yes, your work is centered around human touch and interaction and, now more than ever, diversifying your income streams can make the difference between thriving or having to close down shop. No longer can those of us in the service industry put all our eggs in one basket.



As the business owner, your workday doesn't start at 9 am and end at 5 pm. From answering emails, working on your marketing and massaging, the hustle doesn't stop when you go home. Especially these days, when work and life blend together even more, it can be hard to take a step back and take care of yourself.

What you may not realize is that poor self-care habits are not only hurting you but also hurting the success of your business in the long run. Taking care of yourself can help you run your business in a way that inspires both personal success and business...


Regardless of how healthy the economy might be, growing a massage therapy practice is never an easy task. To be successful, you'll need to differentiate yourself from the nearly 400,000 other massage therapists in the United States. At Vita Wellness, we know the struggle many go through when trying to grow their own businesses. To make it a bit easier, we’ve put together the 3 things you should have before starting your journey to grow your massage business:



Starting a massage practice isn't easy and there will always be ups and downs to deal with as you grow and run your business. Learning how to gracefully embrace your accomplishments and figure out how to cope with setbacks is an important part of business ownership. Finding gratitude during the down-times, and having awareness about your perspective can help you weather any obstacles that come your way.

The key to all this is mindset. If you can maintain a positive (or at least more realistic) mindset during the tough times, you'll be better equipped to get your business back on...

About Our Online Marketing Course for Massage Therapists

Looking for ways to level-up your massage practice (especially during the coronavirus)? While many studios are still closed due to stay-at-home orders, there are actions you can take to work on your business during social distancing.

A great way to focus on your practice while your doors are shut is continuing your education through online courses. At Vita Wellness, we offer a variety of online business courses for massage therapists that can help you cultivate the confidence you need to think like an entrepreneur and...


Succeeding in the massage business is no simple task. You've got busy clients, multiple massage jobs and plenty of competition. Once you land a regular client, the last thing you want to do is lose them. After all, your long-term business success is built on the idea of building a client base that keeps coming back.

But retaining clients is also one of the more challenging aspects of growing a successful massage business. In this article, we'll take a look at four strategies that will help you retain your valued clients.



We live in a pretty amazing time! Everyone wants to be their own boss. Entrepreneurship is flourishing!

Technology is leaps and bounds from when I first started my massage career (well over a decade ago) making our lives as therapists, easier than ever. Taking payments anywhere is a breeze, website development is cheaper than ever and we even have groupon and class pass to help us boost our business!

With all this said, I am still amazed just how many massage therapists are not taking advantage of these online resources. And yet, it's possible to get...


In between client appointments, managing new protocols and keeping up with the ins and outs of running your practice, your time as a massage practice owner can be spread thin. Promoting yourself online these days is, arguably, VERY necessary. Making time to connect with your community online is so important so that they continue to know, like and trust you. Read on to see the benefits of social media marketing for massage practice owners.

Connect with Your People

In this day and age, staying top of mind is critical and posting on your chosen social page with...

massage coach

False. Evidence. Appearing. Real.

Wherever you are in your massage journey- just starting out or years in- I know you're familiar with fear. When you're growing your own practice, there are so many ways to get bamboozled by fear and thrown off course. There's so many things to do, to learn and oh so little time. It is easy to become overwhelmed and as a result, not take any action.

I know how you feel. Especially in the beginning of my massage career, I was easily paralyzed by fear (that I wouldn't really be able to grow a practice), overly anxious (that I...

Courses & Coaching

Ever said the words, "I can do it on my own."

I sure have! And I have the battle wounds to prove it too. What if I told you you didn't have to get all those 'lone wolf' battle wounds and spin your wheels foolishly. What if you could have guidance, support and learn from someone that has gone before? Imagine growing your massage practice more efficiently and with clear direction. Would that interest you?

The number one way you can grow a wildly profitable massage practice faster, more efficiently and without as much exhaustion and confusion is by hiring a massage...


Okay okay...a cute puppy is not the key to your massage success. But seriously, in relation to massage, when was the last time you considered your definition of success ?

Usually, when we really take the time to go through this exercise our responses are more developed and refined. Common responses often include:

  • Wanting more time and flexibility to spend with our family, friends and on our other passion-projects
  • Wanting the massage practice to be booked consistently at least a few weeks in advance
  • Wanting our income to be reliable and support our...

For an industry that is centered around relaxation, restoration, and stress reduction, running a massage therapy business can be incredibly frustrating. This is especially true when it comes to finding new clients and growing your business. The time, money, and energy spent trying to attract new clients can be astronomical and, unfortunately, the costs associated with getting a new client may never be recouped.

If you feel that this has been an ongoing struggle, that you’ve been treading water and can’t seem to grow your business or become more successful, you aren’t alone. Nearly...


Today I'm reaching out to give voice to a looming reality- the likelihood that our massage businesses will be impacted by COVID-19.

To state the obvious, I am not an infectious disease specialist or a medical professional. My intention here is not to educate you on the virus (check the CDC and John Hopkins websites) but rather to offer support and ideas on how to continue to create a sense of safety for yourself and your clients throughout this evolving situation.Take what you want and leave the rest. I've put this note together from a place of love and...

Community Connections

The arrival of the Coronavirus has sent shockwaves through our lives. Schools are going online, businesses are ordering employees to work from home, and events are being canceled. Our everyday routines are quickly changing as the world tries to reduce the transmission and spread of COVID-19.

As a massage therapist, you're likely wondering how this will impact your business over the next few months, and you're not alone. Over the past week, businesses such as spas, restaurants, hair salons, and gyms have closed their doors temporarily to reduce the risk of transmission....