Succeeding in the massage business is no simple task. You've got busy clients, multiple massage jobs and plenty of competition. Once you land a regular client, the last thing you want to do is lose them. After all, your long-term business success is built on the idea of building a client base that keeps coming back.
But retaining clients is also one of the more challenging aspects of growing a successful massage business. In this article, we'll take a look at four strategies that will help you retain your valued clients.
1. Put Out Positive Energy
Clients continue to return to you not only for a great massage, but for you and the positive energy you bring into their lives. When your clients step into your studio, greet them with a genuine and welcoming smile. Be enthusiastic and happy to see them. It’s truly the little things that can make a big difference.
2. Have New Client and Thank You Gifts
Whether it’s preferential pricing for their first session or bag of epsom salts as a thank you gift, a little gift can make anyone's day! Create simple gift bags with healthy treats or personal care items.
Create relationships with other lifestyle businesses in your community, and feature their products in these packages. This can increase your word-of-mouth, and may even lead to new clients. This small gesture will keep you at the forefront of your client's mind, and make their first interaction with your business one they remember fondly.
4. Remember to Follow-Up
Don't be afraid to touch base with your clients a few days or so after a session. Whether it’s via email or a text or even a phone call, it helps remind them how great they felt being on your massage table, and is a great opportunity to ask how their self-care plan is going.
You'll be surprised by how often clients immediately book their next appointment just because you reached out.
5.) Reward for Loyalty
It's all too easy to take loyal clients for granted. Avoid this kind of complacency by taking detailed notes at the conclusion of every session. Then, carefully review your notes before the next session begins. Ask follow up questions not just about their health but also about any life happenings they may have shared with you. Don’t be afraid to connect with your clients- you’re in the relationship business after all! For these long-term customers, make sure you reward them for choosing you- gift them a thank-you gift on their birthday or their anniversary of their initial visit to you.
6. Blog, Use Social Media and Market With Email
Blogging, social media, and email marketing are all terrific, non-intrusive ways that you can keep in close touch with customers. Encourage your clients to follow you on your business platform. Use these mediums to give clients informative tidbits on how they can stay in good health, as well as share updates, specials and last minute openings about your practice.
Create content centered around your current clientele's interests. For example, if your work mostly has a focus on athletes, some of your social media posts, emails and blogs could feature information on recovery stretches or at-home massage tips. The content is totally up to you. Just make sure it's beneficial and tailored to your audience.
How to Make More Money as a Massage Therapist
Making consistent income in this profession is all about learning how to retain massage clients. With these four simple tips, you'll be well on your way to long-term massage success.