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Massage, Mindset & Entrepreneurship


Every massage business owner's dream is a steady cash stream and a manageable work schedule. If you're looking to work smarter, not harder, there are a few things you can do to work less and make money while you sleep.

1.) Write and Publish an eBook

In today's face-paced world, stress is a common part of daily life. People are actively looking for ways to stress less and feel better.

As a massage...


Many business owners sit down on an annual basis to review the past year's success. An annual review is always a great practice to help you plan and make goals for the upcoming year. While 2020 was a struggle for businesses in many industries, especially ours, there are important lessons we can learn from this time - one of which is the importance of having an online strategy.

Growing your online presence can help you attract more...


As the business owner, your workday doesn't start at 9 am and end at 5 pm. From answering emails, working on your marketing and massaging, the hustle doesn't stop when you go home. Especially these days, when work and life blend together even more, it can be hard to take a step back and take care of yourself.

What you may not realize is that poor self-care habits are not only hurting you but also hurting the success of your...


Yes, your work is centered around human touch and interaction and, now more than ever, diversifying your income streams can make the difference between thriving or having to close down shop. No longer can those of us in the service industry put all our eggs in one basket.



In between client appointments, managing new protocols and keeping up with the ins and outs of running your practice, your time as a massage practice owner can be spread thin. Promoting yourself online these days is, arguably, VERY necessary. Making time to connect with your community online is so important so that they continue to know, like and trust you. Read on to see the benefits of social media marketing for massage practice...


Starting a massage practice isn't easy and there will always be ups and downs to deal with as you grow and run your business. Learning how to gracefully embrace your accomplishments and figure out how to cope with setbacks is an important part of business ownership. Finding gratitude during the down-times, and having awareness about your perspective can help you weather any obstacles that come your way.

The key to all this is mindset....


Physician and holistic health pioneer Rachel Naomi Remen once confessed that as a pediatric intern she was an unrepentant baby kisser, often smooching her little patients as she made her rounds at the hospital. She did this when no one was looking because she sensed her colleagues would frown on her behavior, even though she couldn't think of a single reason not to do it.

The lack of basic human contact in our high-tech medical system...


As a massage practice owner or private practitioner, your day-to-day schedule likely involves lots of face to face interactions and conversations with your employees and/or clients.

While in-person communication is essential to growing your client relationships, a large part of growing a massage practice now happens online. From nurturing existing clients with email campaigns to attracting new clients with a sleek website, having an...

About Our Online Marketing Course for Massage Therapists

Looking for ways to level-up your massage practice? There are plenty of actions you can take to work on your business (even during social distancing).

A great way to focus on your practice while your doors are shut is continuing your education through online courses. At Vita Wellness, we offer a variety of...

Benefits of massage therapy

What kind of massage client are you? Do you make an appointment after someone has given you a massage gift certificate? Do you try to get in every now and then for a stress-relieving tune-up? Or do you see your therapist religiously--once a week, every three weeks, once a month?

While getting a massage--regardless of how often--is incredibly beneficial to your body and mind, getting frequent massage treatments is even more powerful as a...


Succeeding in the massage business is no simple task. You've got busy clients, multiple massage jobs and plenty of competition. Once you land a regular client, the last thing you want to do is lose them. After all, your long-term business success is built on the idea of building a client base that keeps coming back.

But retaining clients is also one of the more challenging aspects of growing a successful massage business. In this...

massage training

As a massage practice owner, you're used to communicating with your clients on a regular basis. Whether it’s making sure the pressure is right for their massage, or catching up with them before or after their session, part of your job is making a personal connection with anyone who walks through your door. But with COVID shutting down massage practices all over the nation, these in-person moments are now harder to come by.

An email...


We live in a pretty amazing time! Everyone wants to be their own boss. Entrepreneurship is flourishing!

Technology is leaps and bounds from when I first started my massage career (well over a decade ago) making our lives as therapists, easier than ever. Taking payments anywhere is a breeze, website development is cheaper than ever and we even have groupon and class pass to help us boost our...


For an industry that is centered around relaxation, restoration, and stress reduction, running a massage therapy business can be incredibly frustrating. This is especially true when it comes to finding new clients and growing your business. The time, money, and energy spent trying to attract new clients can be astronomical and, unfortunately, the costs associated with getting a new client may never be recouped.

If you feel that this has...

community building

Ever said the words, "I can do it on my own."

I sure have! And I have the battle wounds to prove it too. What if I told you you didn't have to get all those 'lone wolf' battle wounds and spin your wheels foolishly. What if you could have guidance, support and learn from someone that has gone before? Imagine growing your massage practice more efficiently and with clear direction. Would that interest you?

The number one way...


Okay okay...a cute puppy is not the key to your massage success. But seriously, in relation to massage, when was the last time you considered your definition of success ?

Usually, when we really take the time to go through this exercise our responses are more developed and refined. Common responses often include:

  • Wanting more time and flexibility to spend with our family, friends and on our other...
massage coach

False. Evidence. Appearing. Real.

Wherever you are in your massage journey- just starting out or years in- I know you're familiar with fear. When you're growing your own practice, there are so many ways to get bamboozled by fear and thrown off course. There's so many things to do, to learn and oh so little time. It is easy to become overwhelmed and as a result, not take any action.

I know how you feel. Especially...


Regardless of how healthy the economy might be, growing a massage therapy practice is never an easy task. To be successful, you'll need to differentiate yourself from the nearly 400,000 other massage therapists in the United States. At Vita Wellness, we know the struggle many go through when trying to grow their own businesses. To make it a bit easier,...


For most of us, loving our bodies is something we must consciously choose, and it can take time to reverse what could be a whole lifetime of criticism. Whether we like it or not, we live in a competitive world where beauty is highly valued. Growing up, our bodies are often subject to scrutiny by our family, friends, and love interests. We’re told we need to be skinnier, thicker, or stronger.

Aside from our appearance,...

the power of community

Even if you’re an independent person who doesn't ask for support (very often), nothing beats having someone in your corner when times get tough. At Vita Wellness, we take great pride in our community and we want our clients to have the energy and confidence to thrive within their respective communities as well. Let's take a closer look at why community is so important.


As great as it is to take care of those we love, it's important to also look after ourselves. If we don't cultivate self-care in some form or fashion, we are unable to truly be the best person we can be, and as a result, we’ll be unable to take care of our loved ones as well as we otherwise could.

One of Vita’s core principles is collaboration. We love building relationships, being connected to each other &...